The Dynamic Mechanism for Business Model Innovation in Green Times

Business model innovation in Green Times(Referred to as Green Business Model Innovation in short)is the business model in which the enterprises achieve economic benefits by undertaking social responsibilities, which reflects the requests of sustainable development and the human-centered development. The responsibilities the enterprises need to undertake include responsibilities towards the future society, responsibilities for the public environment and health, and responsibilities for the customers' health. The dynamic mechanism of green business innovation model consists of managers of the innovation team and many other outer influencing factors, of which the managers system is composed of the social responsibility in the moral sense and the expected innovation benefits in the rational sense. The green business model innovation can transform the social responsibility into economic benefit, and the increase in the economic benefit of the enterprise in turn can promote the fulfillment of the social responsibility, which eventually helps strike a balance between the economic responsibility and the social responsibility of the enterprise.