Research on the Upgrade Model of the Construction of Campus Training Base for Higher Vocational Marketing Major

The campus training base for higher vocational marketing major is an indispensable platform for the teaching of students' practice. Besides, the content and quality of the construction of campus training base are the critical factors for improving the teaching quality of marketing major. Inevitable as it is to construct the campus training base, there exist many deficiencies in the present model of the construction. For example, it is hard for the simulation software to thoroughly embody the real professional environment; some unscientific designs of the training software can not meet the expected effects of the training, etc. Consequently, it is necessary to establish some project companies, campus branches and entity stores which are close to real life business and entity training bases that are rooted in student groups and organizations, thus to reinforce practical teaching and enhance the teaching results and cultivate more socially-needed marketing talents