Research on Farmers' Acquisition of Agriculture Information in Neijiang

By means of questionnaire, literature documentation and individual interviews, 164 farmers were taken randomly as the research subjects and the results showed: the person-to-person mode of information dissemination plays a pivotal role in the spreading of agriculture messages; many factors have a part in affecting the efficacy of the information spreading; the farmers' need of technological support are far from enough to be catered for; there exist some negative impacts in the information-spreading channels which distort the functions to some degree. Counter measures and suggestions are made as follows: the government needs to find more effective channels to spread information; the existing channels for information spreading be integrated so as to help exert the comprehensive advantages; personalized service be created for agricultural information spreading; technical staff be encouraged to go to the fields and households so as to do a better job of technical popularization; efforts be stepped up to develop farmers education to improve their ability of information gathering.