Abstract: The SWOT analytical method is applied to explore the advantages and disadvantages, challenges and opportunities faced with the Changjiang Agroecological Tourism Park in Neijiang. The results show that there are obvious advantages and disadvantages for the Changjiang Agroecological Tourism Park to develop agroecological tourism. It is strongly suggested that ecological agriculture be strengthened, supporting facilities be improved, specialty products be developed, management be strengthened so as to achieve a perfect integration of ecological, economic and social benefits.