Abstract: After a SWOT analysis of the advantages, disadvantages, opportunities and challenges faced with the development of inbound tourism market of Sichuan Province, strategies are made for the expansion of the tourism market in Sichuan: To make an all-out effort to create internationalized tourism products to build a striking international tourism image; to reinforce regional tourism coordination thus to push forward the regional integration of tourism; incessant optimization of the supporting tourism service facilities to enhance the overall quality of the tourism service; to integrate marketing resources to do a better job in overseas tourism promotion; to construct a nice tourism environment.