Abstract: The tourism industry of Neijiang City is faced with many problems in dire need of a solution although rapid progress is made during the recent 10 years. After analyzing the characteristics of the tourism industry of Neijiang City, the factors that prevent the tourism industry of Neijiang City from sustainable development are found out:the inaccurately positioned tourism image; the improperly integrated tourist resources; the poor competitiveness of tourist products; the insufficient tourism investment; the inadequate regional tourism coordination with other regions. In view of this, corresponding counter policies for the tourism redevelopment were presented.