Abstract: Under the background of speeding-up of cultural industry and media fusion, the personnel training modes at universities have to be reformed. It is essential for the reform in universities to build journalists and medium men with firm political beliefs, dedication spirit, good physical quality, special techniques and skills, and adaptability to more posts. Neijiang Normal Universities actively practices the innovation in the personnel training modes and has made a step forward to the transportation of personnel with higher quality and more calibers.