Abstract: Starting off from the authenticity and the research review of culture-oriented travel, a case study is made of the Chongqing Three Gorges Museum by use of the sampling survey method to research the authenticity perception of its travel products. Respectively from the perspectives of the travel motive, situational authenticity, physical objects, the authenticity of tourism interpretation and the prediction of tourist actions, analysis is made of the influence of the museum facilities and the situational authenticity upon tourists to explore the importance of the authenticity in the museum culture-oriented tourism and find out the weak links in this regard. And suggestions are also put forth concerning the balance between the subjective authenticity and the objective authenticity so as to help museums get better acquainted with the tourists’ need of authenticity and guide them to develop travel products.