Abstract:
Based on the understanding and reflection on the suburban country tourism, an analysis of the current tourism development reveals that major problems are found to be as follows: impercipient understanding of the problem, inadequate planning, chaotic layout, ecological imbalance, service items on offer being too dull and few, and lacking in good taste. And the Deyang Dragon Village is taken as an example for empirical study to research on its developing road map. On the basis of a thorough evaluation of the existing resources, and by sticking to the core element——“rurality”——a basic developing map is proposed, which is guided by the principles of “overall planning, ecology-oriented, return to country, distinct theme, building of brands, government drive, market dominance” so as to shed some light on suburban country tourism development in other cities.