Abstract: The remolding of a city’s brand directly shows the managing art of the city’s leaders and the degree of the city’s sustainable development. And it is the manifestation of the comprehensive competitive force as well as the managing philosophy of a city. The remolding of “sweet city” brand of Neijiang should make full use of its hinge position in the abundance land and between Chengdu and Chongqing and drive the economic development. Moreover, it should also show Neijiang’s both humanistic and natural scenaries and aim to construct a new harmonious life.