Abstract: The author has designed the questionnaire of love motivation of university students and investigated 2014 students randomly. The results show that the university student’s love motivation is generally proper. It is mainly around affection and marriage. As to the pastime purpose, there are differences in grades, gender, only child or not, specialties, and family education. According to the developing features of love motivation of contemporary university students, we should carry out our education from aspects of individuals, universities, families.