Abstract: Located in the hometown of love songs, the Paoma (horseracing) Mountain is one of the magic ones. Though its resource is unique, it can hardly satisfy tourists. It may be because of the negligence of human factors in its development. Therefore, it is of great significance to promote the tourist value of Paoma Mountain. For such a purpose, we should take scientific view of development as the guiding principle, the tourists, local habitants and the employees as orientation.