Abstract: The problem of financing has become a bottleneck which is now threatening the sustainable development of the sports associations in Sichuan. Studies show that the financing difficulties mainly result from the following aspects: the weak financing awareness; inadequate financing channels; the poor capability in solicitation of social funds; inadequate income-earning ability; the poor proportion of receipts from services. The survey indicates that efforts should be made to enhance the financing capacity in the following aspects: the intensification of the financing awareness; the enriching of financing connotations; the strengthening of internal management; the implementation of an independent third-party assessment and the display system and the increase of government support.