Abstract: While changing people’s production methods and life styles, the generative artificial intelligence enhances the influence and dissemination of Chinese civilization. Furthermore, it has shown the new prospect in reconstruction of content, field expansion, conversation remodeling and global empathy. However, the problems like the overflow of content resource, exaggeration of pseudo-environment, technology stack of symbolic representation and personification of algorithmic decision-making, to some extent, have restricted the real manifestation of Chinese civilization and effective construction of cultural subjectivity. The measures like clarification of the function of dissemination and influence under the smart media context, construction of dynamic knowledge graph of civilization, building up the co-governance mechanism of experts’ review and compilation, promotion of the application of multi-modal technology and improvement of the theory of man-machine coordination, are of great significance for enhancement of national cultural soft strength and development of socialism with Chinese characteristics with great international influence.