张梦瑶, 张志伟. 我国说明商标使用情况制度的审视与优化J. 内江师范学院学报, 2026, 41(5): 93-99. DOI: 10.13603/j.cnki.51-1621/z.2026.05.015
    引用本文: 张梦瑶, 张志伟. 我国说明商标使用情况制度的审视与优化J. 内江师范学院学报, 2026, 41(5): 93-99. DOI: 10.13603/j.cnki.51-1621/z.2026.05.015
    ZHANG Mengyao, ZHANG Zhiwei. Review and Reform of China’s Trademark Use Declaration SystemJ. Journal of Neijiang Normal University, 2026, 41(5): 93-99. DOI: 10.13603/j.cnki.51-1621/z.2026.05.015
    Citation: ZHANG Mengyao, ZHANG Zhiwei. Review and Reform of China’s Trademark Use Declaration SystemJ. Journal of Neijiang Normal University, 2026, 41(5): 93-99. DOI: 10.13603/j.cnki.51-1621/z.2026.05.015

    我国说明商标使用情况制度的审视与优化

    Review and Reform of China’s Trademark Use Declaration System

    • 摘要: 商标使用是商标的灵魂所在。但我国长期以来一直存在商标"注而不用"的顽疾。为了强化商标使用义务,《中华人民共和国商标法修订草案(征求意见稿)》第六十一条规定了说明商标使用情况制度。但当前该条款的规范设计较为粗糙,仍存在未明确商标使用意图、未对防御商标打开使用通道、惩罚机制设定不合理等问题。因此,宜在商标法总则中明确规定商标权人的商标真实使用义务,在具体规则的设计上将防御商标列为商标不使用的正当理由,同时为提供虚假证明材料的商标权人设定惩罚机制,从而推动说明商标使用情况制度优化完善,营造良性商标市场环境。

       

      Abstract: Trademark use constitutes the essence of the very purpose of a trademark. Yet, the persistent malaise of non-use following registration has long plagued China’s trademark landscape. To reinforce the obligation of use, a system is introduced in Article 61 of the Bill to Revise the Trademark Law of the People’s Republic of China. As per the system, trademark owners are required to declare their use of registered marks. However, the current requirement of this provision remains rudimentary. It lacks consideration for the registrant’s intent to use, fails to facilitate the use of defensive trademarks under special circumstances, and imposes an arguably unreasonable penalty mechanism. In principle, such a system is rational, as it clarifies the duties of right holders and the oversight powers of authorities. Therefore, we propose refining th system through three key amendments. It is therefore advisable to explicitly codify the trademark owner’s obligation of genuine use in the general provisions of Trademark Law of the People’s Republic of China. In designing specific rules, non-use of defensive trademarks should be recognized as a legitimate exception to this obligation. Furthermore, a penalty mechanism must be established for trademark owners who submit false declarations of use. These steps will optimize the system of trademark use and foster a more robust and trustworthy trademark market environment.

       

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