Abstract: The traffic-driven celebrity arises from a highly hybrid social landscape, blending pre-modern, modern, and post-modern elements namely, bie-modernuism. This phenomenon is defined by individuals who command a high level of online popularity that is disproportionate to their actual talent. The root causes of this phenomenon lie in the interplay of data logic, capital logic, and emotional manipulation logic. The logics collectively give rise to traffic-centric doctrine, profit-centric ideology, and fan circle misconducts. To facilitate the modernization of China’s celebrity system, it is essential to optimize and guide these three logics through targeted regulatory frameworks.