王苗. 数智化背景下国际会展语言服务的内涵与体系构建J. 内江师范学院学报, 2026, 41(1): 48-53. DOI: 10.13603/j.cnki.51-1621/z.2026.01.008
    引用本文: 王苗. 数智化背景下国际会展语言服务的内涵与体系构建J. 内江师范学院学报, 2026, 41(1): 48-53. DOI: 10.13603/j.cnki.51-1621/z.2026.01.008
    WANG Miao. Language Services for International Exhibitions in the Age of Digital Intelligence: Conceptualization and Framework DevelopmentJ. Journal of Neijiang Normal University, 2026, 41(1): 48-53. DOI: 10.13603/j.cnki.51-1621/z.2026.01.008
    Citation: WANG Miao. Language Services for International Exhibitions in the Age of Digital Intelligence: Conceptualization and Framework DevelopmentJ. Journal of Neijiang Normal University, 2026, 41(1): 48-53. DOI: 10.13603/j.cnki.51-1621/z.2026.01.008

    数智化背景下国际会展语言服务的内涵与体系构建

    Language Services for International Exhibitions in the Age of Digital Intelligence: Conceptualization and Framework Development

    • 摘要: 在数智化浪潮的推动下,会展语言服务作为国际交流与展示的重要支撑,正经历深刻转型。文章以语言服务集群的研究视角,围绕会展语言服务的内涵和要素,重点分析数智化技术在供给侧和需求侧的作用机制及其对服务体系构建的现实意义。在供给侧,科技创新有效提升了语言服务应对复杂场景的能力,推动语言服务企业向智能化、平台化转型。同时,数智化助力企业降低运营成本、提升服务效率,引发语言服务行业劳动力结构的初步重塑。在需求侧,参展者对垂直化、互动化、多样化的语言服务提出了更高要求。数智化技术的应用不仅提升了多语种支持的精度与覆盖率,还通过增强现实、多语字幕、智能客服等方式改善用户互动体验。文章基于供需双侧的变革,提出数智化背景下构建会展语言服务体系的路径:一方面需升级语言服务手段,强化复合型语言服务人才培养,满足日益多样化的服务场景;另一方面应优化产业结构,推动语言服务与数智化技术深度融合,助力会展业实现高质量、智能化发展。

       

      Abstract: Driven by the digital-intelligent transformation, language services for exhibitions (LSE), an essential support for international communication and presentation, are undergoing profound changes. Adopting a perspective of language service ecosystem, this paper explores the evolving conceptualization and key components of LSE. It examines the dual impact of digital-intelligent technologies on supply and demand sides, and their practical significance for constructing a modern service framework. On the supply side, technological innovation has significantly boosted the capacity of language services to handle complex scenarios. This advancement is accelerating their shift toward intelligent and platform-based operations. Moreover, the application of digital technologies has contributed to cost reduction and efficiency improvement, triggering initial restructuring of the industry’s workforce. On the demand side, participants now expect more specialized, interactive, and multifaceted language services. Digital tools have significantly boosted the accuracy and expanded the coverage of multilingual support. These advancements simultaneously enhance the user experience by leveraging technologies such as augmented reality, multilingual subtitles, and systems for intelligent customer service. Building on these findings, this paper proposes a path for constructing a holistic language service framework under the digital-intelligent paradigm. Firstly, language service approaches must be upgraded by prioritizing the cultivation of interdisciplinary professionals to meet diversified service needs. Secondly, industrial optimization should promote deep integration between language services and digital technologies, supporting the smart and sustainable development of the exhibition industry.

       

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