Abstract:
The Song Dynasty (960-1279) was another peak of China’s economic development since the Han (202BC-AD220) and Tang (618-907) Dynasties. The forms of commercial advertisements in the Song Dynasty were flexible and diversified. They mainly includes oral advertisements, audio advertisements, physical advertisements, logo advertisements, flag advertisements, signboard advertisements, printed advertisements, poetry advertisements, decoration advertisements, and poster advertisements, etc. The commercial advertisements reflect the prosperity of the commodity economy in the Song Dynasty. They are characterized with innovation, the complementation of trademarks and advertisements, and employment of the various advertising forms. The flourishing of the commercial advertisements is due to economic development, preferential policies made by the government of Song Dynasty, cultural prosperity, fierce competition, and scientific and technological progress in Song Dynasty.