严林. 企业社会责任对品牌价值的影响研究——基于9家白酒上市企业面板数据的实证分析[J]. 内江师范学院学报, 2018, (8): 70-76. DOI: 10.13603/j.cnki.51-1621/z.2018.08.012
    引用本文: 严林. 企业社会责任对品牌价值的影响研究——基于9家白酒上市企业面板数据的实证分析[J]. 内江师范学院学报, 2018, (8): 70-76. DOI: 10.13603/j.cnki.51-1621/z.2018.08.012
    YAN Lin. Impact of Corporate Social Responsibility on Brand Value:Based on Empirical Analysis of the Panel Data of 9 Alcohol Enterprises[J]. Journal of Neijiang Normal University, 2018, (8): 70-76. DOI: 10.13603/j.cnki.51-1621/z.2018.08.012
    Citation: YAN Lin. Impact of Corporate Social Responsibility on Brand Value:Based on Empirical Analysis of the Panel Data of 9 Alcohol Enterprises[J]. Journal of Neijiang Normal University, 2018, (8): 70-76. DOI: 10.13603/j.cnki.51-1621/z.2018.08.012

    企业社会责任对品牌价值的影响研究——基于9家白酒上市企业面板数据的实证分析

    Impact of Corporate Social Responsibility on Brand Value:Based on Empirical Analysis of the Panel Data of 9 Alcohol Enterprises

    • 摘要: 本文以9家著名白酒上市企业2011—2015年的面板数据为基础, 通过面板回归模型分析探究企业社会责任对企业品牌价值的影响.研究表明, 白酒企业履行社会责任对企业品牌价值的提升具有显著正向影响, 并呈现出一定的时滞效应.同时, 企业宣传投入、市场占有能力对企业品牌价值具有正向影响关系, 而社会责任信息披露对品牌价值提升的影响不显著.据此, 本文从政府、企业、行业组织三个层面提出了推动企业社会责任履行、提升企业品牌价值的对策建议, 以推动企业间良序竞争格局的构建.

       

      Abstract: Based on the panel data of 9 famous listed liquor enterprises from 2011 to 2015, the impact of corporate social responsibility on corporate brand value is analyzed by panel regression model.The research shows that the social responsibility of liquor making enterprises has a significant positive effect on the promotion of brand value with a time lag effect.At the same time, the corporate publicity investment and market share havve displayed a positive impact on corporate brand value, while no significant impact is found of the disclosure of corporate responsibility information on the brand value.Therefore, counter measures for pushing forth the implementation of corporate social responsibility are put forth on the part of governments, enterprises and trade organizations for the promotion of corporate brand value so that a pattern for healthy corporate competition can be fostered.

       

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