Abstract: This paper takes the tea culture of Wuyishan as the object of study and has made an exploratory probe into the factors of cultural evolution. The author has found that the factors influencing such evolution of the sightseeing places are investors, local governments, intellectual elites and the tea growers. Moreover, these factors have different functions in different states of culture. It is the tea growers who drive the development of farming culture. Tourists and investors promote the development of industrial culture. Tourist, local governments and investors together drive the evolution of the sightseeing culture. And the local governments, investors, intellectual elites and investors played the dominant role in the originality of culture.