Abstract: Dazhou, Sichuan province, is rich in variety of moving, tragic and brilliant red culture. Nowadays when the national economy, politics and culture have entered a new normal status comprehensively, we should have the new communication conception of Internet +, the new communication requirement with cultural causes and industry combined, and the new communication strategy of combination of three nets, and interaction among media. This may drive the communication of red culture of Dazhou to be lifted to a new platform, to make new success and produce new influence.