Abstract: Based on the statistics from the 2011 NationalSampling Tourism Survey by CNTA, a research was made into the inbound tourist sources market in terms of its demographic, psychological and behavioral characteristics. The results showed that the number of the male inbound tourists is slightly larger than that of the females; the age structure is quite diversified, including youth, the middle-aged and the senior groups; the occupation structure of the tourists mostly consists of clerks, professionals and commercial business people; the perception of the tourist destination is largely influenced by the strategy of tourism promotion; the goal of travel is predominantly sigh-seeing; the tourist motives are increasingly diversified and take a differential feature; the travel mode is chiefly group travel, with some independent travelers; the duration of stay is quite brief; the tourist consumption is chiefly basic consumption with the female having a stronger purchasing desire and the while-haired having the biggest purchasing power. In view of the above features, some counter measures are put forth.