Abstract: The implementation of “The Belt and Road” strategy brings a historic opportunity for exhibition enterprises to “going global”. It is a new starting point for the exhibition enterprises to cultivate international competitiveness. Based on the review of the relevant literature concerning the international competitiveness of enterprises, the international competitiveness model of exhibition enterprises, whose core competence elements consist of the cultural power, learning ability, innovation ability and marketing ability, is constructed. A status quo Analysis of the current situation about the international competitiveness of exhibition enterprises is done, and it is concluded that “The Belt and Road” strategy offers an golden opportunity for enterprise development. To make a still fuller use of the strategic chance, measures for enhancing international competitiveness of an enterprise are put forth: the construction of a human-centered enterprise culture, the establishment of a learning-oriented organization, the offer of innovative products and service, the build-up of brand-centered marketing mode and the innovation of government managing mode of exhibition activities.